Privacy Policy

Effective Date: January 29, 2025
Last Updated: January 29, 2025

FireSafetyScore.com ("Website") is operated by Bits & Shovels, LLC ("Company," "we," "us," or "our"). This Privacy Policy explains how we collect, use, and protect your information when you use our website.

1. Information We Collect

We collect the following types of information when you use our website:

a. Personal Information You Provide

  • Email Address: When you submit your email, we use it to recall prior searches, provide product updates, and send promotional offers, including offers from third parties in the future.
  • Search Queries: We store the fire safety-related searches you make to enhance your experience and improve our services.

b. Automatically Collected Information

We collect certain information automatically when you visit our site, including:

  • Analytics Data: We use Google Analytics 4 (GA4) and may use Umami, a privacy-friendly analytics tool, to collect anonymized site usage statistics.
  • Device & Log Information: We may log your browser type, IP address (anonymized in GA4), referral source, and visit duration for analytical purposes.

2. How We Use Your Information

We use the information collected for the following purposes:

  • To provide and improve our website's functionality.
  • To recall past searches and enhance your user experience.
  • To send you updates and promotions about our services or third-party offers (with an opt-out option).
  • To analyze website traffic and performance using analytics tools.

3. Data Sharing & Third Parties

We do not currently share or sell your data to third parties. However, in the future, we may:

  • Share aggregated, anonymized data with business partners.
  • Send third-party promotions if you have opted in (you will have the option to unsubscribe).

We will update this Privacy Policy before implementing any such changes.

4. Cookies & Tracking

We use cookies only for authentication purposes—not for advertising or tracking beyond necessary functionality.

5. Your Rights & Choices

You can:

  • Opt out of emails: Click the "unsubscribe" link in any marketing email.
  • Disable tracking: Use browser settings to block analytics scripts or install Google's GA Opt-Out Add-on.
  • Request data deletion: Contact us at privacy@firesafetyscore.com to request removal of your stored information.

6. Data Security

We follow industry best practices to protect your data but cannot guarantee complete security.

7. Compliance with Privacy Laws

  • California Residents (CCPA/CPRA): You may request access to or deletion of your data.
  • GDPR (EU Visitors): While we do not primarily serve the EU, if you visit from the EU, you have the right to request access, correction, or deletion of your data.

8. Changes to This Privacy Policy

We may update this Privacy Policy periodically. The latest version will always be available at firesafetyscore.com/privacy.

9. Contact Us

If you have any questions, contact us at privacy@firesafetyscore.com.